Buy A Franchise Unlimited – Trends for 2015 Pt 5

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“2015 is going to be a breakout year. We’re doing what we’ve always done—on steroids.” A comment like that could be considered puffery if not delivered by Ron Feldman, a finance guy who is now unlocking the information vault at FRANdata and letting the treasure trove stored there out for public consumption. Feldman didn’t quit his day job; he just gave up his CEO title to move to principal and chief brand strategist for Franchise American Finance. At his second job, he is charged with getting the word out on the vast capabilities of FRANdata, a research firm based in Virginia that runs both the SBA Franchise Registry and bank credit reports for franchisors. As the collector of all franchise disclosure documents, FRANdata can slice and dice the information in a variety of ways, including best practices, benchmarking, loan default info and international trends. “Darrell is a banker, an economist,” Feldman says about Darrell Johnson, FRANdata’s CEO. “I’m a builder.” In that role, Feldman will work to push the FRANdata brand out to both established and emerging franchisors who can use the research to grow their systems, learn best practices from good systems’ track records and mistakes to avoid from less-than-stellar brands. “The information has always been out there, it’s just never been preached,” Feldman says. “I’m the preacher.”

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