Buy A Franchise Unlimited – Trends for 2015 Pt 6

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Golden era movie star Lana Turner was discovered sitting at a soda fountain wearing a tight sweater, and sipping a Coke. The modern-day version of the “it girl” is multi-unit franchisees, and it doesn’t matter how they fill out a sweater. Ask franchisors who they’re interested in attracting as franchisees and the answer you’re most likely to hear is experienced operators. Not that long ago, franchisors didn’t want experience outside their own concept. Most were opposed to their franchisees dabbling in other concepts, because they wanted to be the No. 1 priority, with no other suitors on the horizon. Now, thanks to the economy, smart and well-financed franchisees are spreading their risk over multiple concepts. According to our sister publication, the Restaurant Finance Monitor, out of the top 10 franchisees on the Monitor 200’s list of the largest restaurant franchisees, eight have multiple concepts. This group’s popularity is also the reason Franchise Times rebranded and retargeted its SuperBook of Franchise Opportunities to Book of Brands: Opportunities for experienced operators. Everyone wants to buy them a drink.

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