Buy A Franchise Unlimited – Trends for 2015 Pt 7

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Melanie Bergeron

Melanie Bergeron, chairwoman of Two Men and a Truck and the new chair of the International Franchise Association, will work to give the franchising model “the positive image it deserves.” Right, franchises are now experimenting with crowdfunding. 

According to the International Franchise Association’s new chair, Melanie Bergeron, chairwoman of Two Men and a Truck, 2014 was one of the roughest years in the association’s history, and 2015 may be the second. The reason: Pending legislation on a number of fronts. Bergeron expects to leave lobbying to the pros—she describes CEO Steve Caldeira as a pit bull when it comes to staying on top of the issues—but one related issue she will focus on, she says, is working to improve the relationship between franchisors and franchisees. After all, strained relations are what cause regulators to sit up and take notice. Facts and figures are two ways to fight back, so Bergeron’s attention will be focused on the educational foundation’s industry research and on a new program called Franchising Gives Back, which tracks the time, money and resources franchise companies donate to charity. Franchising isn’t looking for praise, she asserts, but rather to “give the (franchising) model the positive image it deserves.” “Let’s not let legislation define franchising,” she says. Now that she’s stepped down from the role of CEO of Two Men and a Truck, a company her mother started, Bergeron says as chairwoman of the Michigan-based company, she’ll have “lots of free time” to give to transport franchising’s image into the future.

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